Using videos over internet to promote sales is the latest buzz in the business world. If you are an affiliate or a promoter what would you consider - A two minute video or a 500 words lengthy content? Your obvious choice would be a short sales video which would move instantly into viewer's mindset as compared to orthodox methods of promotion. Along with the rising popularity of short videos, there has been a constant discussion over the matter of lengthy videos versus short videos.
Use of Lengthy Sales Videos
The length of your promotional sales video is basically dependent on the type of product you are offering. If the product is full of features then the promoter would like to pitch its entire feature range along to ensure that everything reaches the target audiences in right context.
What is a Short Video?
These videos are short in length and does not necessary intend to capture all the features of the product/service. These are targeted to pitch only a certain features of the product. These are meant to attract customers on your website or making them share the video with their friends. Even a one or two minute short video can create a long lasting impact on target audience.
Why are Short Sales Videos Gaining Popularity?
In the busy life these days, people are not having enough leisure time to keep on surfing internet for longer hours. Shorter and attractive videos come to the aid here. These can be placed on various media sharing websites, search engines and blogs for promotion purposes.
The Content of a Short Sales Video
Though there is no rules book which sales video maker must follow, a few points can be inculcated in their video to make it a hit.
- Make it interesting and as short as possible.
- Try to be unique in presenting the idea and try to leave an impression on your viewers by making it funny, shocking or serious. This will help the viewer remember it for a longer period of time which in turn will create brand image in his/her mind and will also make him/her more willing to share over internet web portals with friends.
- Even your short video is a hit; few other points should still be taken care of like it should be technically glitch free and should be easy to download and view.